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Principals

Sales Consulting and Representation

 

The primary focus at Kumair Consulting is helping clients grow their business through comprehensive sales and marketing consulting. Kumair is much more than just a sales rep firm. We believe that every business is different and work with clients to form a complete sales and marketing strategy.

 

The key to any long term manufacturing partnership is to leverage a capability to solve the customer’s problem. This is particularly true for smaller manufacturing companies, which may have a specialized process or equipment, but are under-utilizing their output capacity. Load-balanced manufacturing, and hence financial  stability, typically comes from long term partnerships and contracted blanket orders.

 

Success involves:

1) Analyzing client capabilities and products

2) Analyzing current and potential markets

3) Working with client to focus products and services toward targeted industries or customers

4) Developing targeted marketing materials: website, flyers, samples, etc

5) Generating potential leads for client through network of relationships and direct outreach

6) Continually working with client to improve the overall sales and marketing strategy

The key to the entire process is focusing the sales and marketing effort toward specific industries, and in some cases even specific larger customers. Too often companies believe that if they simply make themselves available to the entire business community the right opportunity will find them. Although this is certainly possible, it relies on coincidence (i.e. luck) to generate new leads, and in particular find great ones. Even if a company’s focus is custom manufactured parts, the development of a simple set of standard products greatly increases both the web visibility, as well as the potential for targeted outreach. It also improves the overall perception that the company is established and investing its own time and resources to solve specific industrial challenges or problems.

Kumair Consulting is a technical company first. The Principals hold technical degrees and both worked in non-sales positions, and thus are better able to communicate with customers than typical sales reps. The average customer is not a salesperson, they are an expert in their field and often an engineer, doctor, technician, project manager, or the like. The ability to intelligently speak to subject matter experts about your products and services, and most importantly convey why your services will help solve their problems or make them more money, is paramount. With a track record of increasing sales, the Principals have helped multiple companies dramatically increase their yearly revenues.